Social Media Case Study - Nick Lewis | Leigh Lawry Accountancy

The Challenge

Identify and prioritise key activities and develop specific actions in order to maximise business growth and profitability.

Background

Nick Lewis Communications is a company specialising in social media marketing, training and consultancy. They have been in business for several years but have always found it challenging to prioritise activities and work on those opportunities (or threats) which deliver the greatest benefit to the business.

Despite trying with other consultants, they have not found a sustainable method for focusing on key activities, allocating resource accordingly and measuring the results. This has caused undue stress upon the business owner and was affecting their work and personal life.

Approach

Understand the business owners concerns and objectives
Capture all activities which could have an impact on the business
Review current product offering
Develop activity prioritisation matrix
Hold half day workshop

Outcome

Current business position established
Desired future position and high level 5-year strategy identified
All major business activities reviewed and prioritised
Clear list of actions for the next 3 months developed

Benefit

Clear list of actions for the next 3 months developed
Sense of control instilled within the business owner
Time, cost, effort and expected benefit for each activity evaluated and understood
Future steps, activities and potential benefits identified and being worked toward